OnePlus Leads Premium Smartphone Market | Techbells | Social Feeds
Riding on its OnePlus 7 series, Chinese smartphone maker OnePlus led the Indian premium smartphone market in 2019 with 33 percent market share.
The organization became the first-ever top rate smartphone brand surpassing 2 million shipments in a year in India.
Samsung with 26 percentage was second while Apple with 25 percent market share got here 1/3 in the premium segment, according to Counterpoint Research's 'Market Monitor Service for 2019.'
Apple was the fastest developing premium smartphone company in 2019 with forty-one percent (YoY) pushed by a couple of charge cuts on iPhone XR at some point of the year.
Overall, the top-class smartphone segment in India (above Rs. 30,000) registered its easiest ever recorded shipments this year, growing 29 percent in the year.
"2019 has been a gorgeous 12 months for us at OnePlus. Every milestone we have carried out strengthened our pursuit of excellence in technology. We will stay devoted towards creating burden-less and best-in-class consumer experience," said Pete Lau, Founder, and CEO, OnePlus.
OnePlus 7 machines emerged as the range one top-class smartphone model in 2019.
The contribution of OnePlus' ultra-premium segment to normal OnePlus portfolio grew to a whopping 25 percent in 2019 -- from simply 2 percentage in 2018.
According to Karn Chauhan, Research Analyst, Counterpoint Research, OnePlus' ongoing retail expansion in India can be attributed to the multiplied sales volumes.
"Its recent partnerships with renowned retail distributors, as properly as effectively extending its special top-class brand journey to retail clients through OnePlus Experience Centers, have performed a quintessential role in its growth," stated Chauhan.
Similarly, the ultra-premium phase (above Rs. 45,000) emerged as the quickest developing phase with 63 percent (YoY) growth.
"OnePlus continues to revel in a strong phrase of mouth conversation from existing users, which also led the company to have over 5 million strong community in India alone, a wide variety for a top-class tech brand," stated Chauhan.
Examples of innovations consist of its adoption of excessive refresh rate (90Hz), almost bezel-less shows and being first to launch smartphones with Qualcomm's Snapdragon 855 Series utility processor in India.